Client:

Rancho Solano Private Schools

Project:

Marketing Strategy

Challenge:

Rancho Solano Private Schools was experiencing a drastic decline in both market share and overall enrollment. Arizona’s preeminent provider of private education, Rancho Solano Private Schools had superior brand recognition, faculty and facilities – yet they struggled to attract new families.

Solution:

The ReThinc team evaluated their existing efforts and developed an integrated marketing strategy for the client. ReThinc redirected their messages online, coupled with traditional media as a brand-enforcing mass medium.

Conclusion:

Marketing expenditures were cut and the positive results were almost instantaneous as both enrollment and retention numbers improved drastically.