Client:

Radisson Fort McDowell Resort

Project:

“Leave Your Worries Behind”

Challenge:

Radisson Fort McDowell Resort in Scottsdale, Arizona was experiencing an identity crisis that was a result of bland creative that did not reinforce the experience of staying at their Four Diamond Resort.

Solution:

The resort’s marketing team enlisted the support of ReThinc Advertising as their creative agency to implement new and creative messages that would target their varied audiences. ReThinc created new advertising materials that ran in several media outlets.

Conclusion:

The “Leave Your Worries Behind” campaign vastly improved Radisson’s market position generating successful results. As a creative agency, ReThinc Advertising won an Addy for Best Local Consumer Publication Ad.