Client:

Superstition Springs Lexus

Project:

Brand Development

Challenge:

Superstition Springs Lexus is an independently owned dealership located in the East Valley of the Phoenix, Arizona metro region. Their marketing efforts were limited in scope due to budgeting constraints and a lack of creative services. Radio and TV had been replaced with a less than effective direct mail campaign.

Solution:

The ReThinc team devised and implemented a re-branding campaign designed to differentiate Superstition Springs Lexus from its competitors. The brand development included a drastically improved look to their existing mailing efforts. Budgets were re-allocated as traditional media was combined with online efforts to create an impactful campaign.

Conclusion:

The client saw significant increases in both sales and service revenues