Y the 'C'

Y the "C"

R-E-T-H-I-N-C … wait, shouldn’t that be a K? I’m here to tell you that it’s all quite purposeful. You see any time you challenge the human brain to process information the ability to influence and retain said information is more pronounced (critical sentence alert). Spelling “thinc” with a C makes you think … making someone think is the first step in getting someone to act.

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The Irony in Email Marketing

The Irony in Email Marketing

Before this blog starts sounding like an Alanis Morissette song let’s get to the point that email marketing (when done right) is a righteous way of reaching your target market effectively. One advantage of email marketing is also one of its glaring challenges ... it’s like rain on your wedding day, a free ride… when you already paid. OK, I’ll stop...

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Your Tagline is Showing

Your Tagline is Showing

Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from the competition while creating resonance with your target audience.” As a branding agency in Phoenix, ReThinc Advertising will do everything we can to make all facets of your marketing execution as simple as possible.

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Get Your Marketing House in Order

Get Your Marketing House in Order

Spring is here and many of us are cleaning out closets, pantries and other parts of our home that we might otherwise ignore. As a business owner it may be time to clean up your marketing efforts as well. It’s beyond obvious to say that marketing is changing. That change could potentially lead to stale or ineffective outreach efforts that don’t work.

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Show Your Content Some Love

Show Your Content Some Love

Like Romeo and Juliet, content and search engine optimization come from two completely different worlds. SEO is very technical and content is creative. But unlike the star-crossed lovers, good content and SEO don’t have to subject themselves to the same tragic fate. If content and SEO are done correctly, the two can bring out the best in one another and provide you with the marketing success you seek.

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ReThinc Your New Year

ReThinc Your New Year

2016 was a great year for our clients and therefore a great year for ReThinc Advertising. We had three clients experience record growth, six clients achieve new milestones and not one single client had a flat or down year. For ReThinc we won three Addy awards and two AMA Spectrum awards while being named the #1 small ad agency (Ranking Arizona) and best boutique agency in Arizona (AZ Foothills).

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It's About Time You Write a Blog

It's About Time You Write a Blog

According to recent research from Orbit Media Studios most bloggers (56%) say it takes them three hours or less to write a typical blog post. Now for the purposes of this blog let’s quantify that everyone who writes a blog isn’t necessarily a “blogger”. I don’t know how Webster defines it but to me a blogger is someone who writes either constantly for a living or regularly for a purpose.

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Make Media Great Again

Make Media Great Again

ReThinc Advertising has drastically increased their media buying efforts in the Phoenix market these past two years. If all goes as planned we will be doing the same in the Seattle / Tacoma market next year. Media buying (both digital and traditional) is a core competency for our agency.

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The Key To Marketing Success

The Key To Marketing Success

Sometimes we are so caught up in the technical aspects of marketing that we forget the basics. The complex marketing executions that so many of us are doing these days can distract a business from the most critical principles of advertising. I mean by the time you properly optimize your site, fine tune your digital outreach and get your social media house in order; who has time to remember the fundamentals?

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ReThinc Your Website

ReThinc Your Website

You could, with very little training provided by a website... build your own website. That felt odd just writing that, but it’s true. You can go to sites like Wix, GoDaddy or Squarespace and literally plug in some photos, pound out some text and tell the girls at the bar that you’re a web developer.

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Why We Work Hard

Why We Work Hard

If there’s one thing I’ve noticed in my two some decades of business experience it's that there is one common thread to success... hard work. Regardless of a company’s size, getting an entire company to consistently work hard is difficult. At ReThinc, we consistently work hard.

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Marketing That Gets an A for Attribution

Marketing That Gets an "A" for Attribution

I recently received an email from one of our clients that contained these two brief sentences: This is the vision for our relationship. Finding the right attributes that demonstrate successful results with clear ROI across the various marketing channels we choose to invest.

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SEO Is Overrated

SEO Is Overrated

I was making a random list of things that were overrated; it looked something like this - turkey bacon, Latin jazz, soccer, search engine optimization, breakfast at OHSO, and suddenly I’m like WAIT... HOW CAN I SAY THAT ANYTHING THAT EVEN REMOTELY TASTES LIKE BACON IS OVERRATED?!?!

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Size Matters

Size Matters

Being a business owner is no walk in the park. Problems come at you like spider monkeys and solutions don’t necessarily knock on your door or miraculously appear in your email inbox.(Or do they?)

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Up to Bot

UP TO BOT - The Good and Bad of Internet Bot Traffic

I’ve got bad news. Your digital media buy has been compromised. Those impressions you counted on to improve your sales efforts weren’t exactly served to the potential customer you had targeted.

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Blogs With Benefits

Blogs With Benefits

A few weeks ago everyone at ReThinc was encouraged to write a guest blog for our website. Supposedly having guest bloggers is the “cool” new thing to do. While staring blankly at the white paper and blinking cursor, I wasn’t sure where to even begin.

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Don't Box Me In

Don't Box Me In

According to a recent study by Media Dynamics, the typical American consumer is exposed to an average of 360 ad messages each day. That’s impressive. That being said, this study goes on to say that we (typical Americans) outright ignore 90% of said ads and retain less than 5% of the messages that we are exposed to.

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Technomarketing

Technomarketing

It’s probably the world’s greatest understatement to say that technology and automation have had an impact on marketing. Just to be real here we could easily take the words ‘marketing’ out of that last sentence and replace it with just about any other noun in the dictionary and still be spot on...

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Intern Desk

Marketing to Millenials

It seems that a great deal of today’s business owners are somewhat stymied on how to market to millennials who are said to be fickle when it comes to their consumer habits.

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Online Rating Businesses

ReThinc Your Review

As if we don’t have enough acronyms to worry about in our lives along comes ORM. When I first heard the term ORM I thought … “I love that band…” only to realize that it actually stands for Online Reputation Management.

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Dear Ad Sales Professionals

Dear Ad Sales Professionals...

Owning an ad agency here in Phoenix has given me an interesting perspective on what I used to do for a living... namely, selling media. Let’s establish a couple of givens. Companies that sell you media are ‘for profit’ just like yours.

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The Road to Advertising Success

The Road to Advertising Success

Navigating today’s vast and fragmented marketing landscape isn’t as hard as you might think. I’m not saying it’s a cake walk either. Let’s look at some of the fundamentals and see if we can’t help you with your marketing efforts. Let’s start by dispelling a few widely held myths...

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Tag... You're It!

Tag... You're It!

It’s no secret that your internet behavior is readily known by some and readily tracked by others. Before you throw your computer in the pool, move out of state and legally change your name, let me explain.

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Effective Email Marketing

Effective Email Marketing

What is the most effective, most utilized and least expensive form of digital marketing? According to a recent survey of digital marketers email was consider the most effective for building brand awareness, the best at boosting awareness and the top digital asset for customer retention.

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The Name Game

The Name Game

Just for a drill let’s think of a few great names in the local corporate world … names that encapsulate the essence of the business; names that differentiate themselves from their competitors and resonate in the mind of the consumer.

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Intern Desk

10 Things You’ll Learn While Interning at ReThinc Advertising

I slept through my first meeting with the boss, but lucky for me they still let me intern at ReThinc Advertising. Every day was different – some busy days with strict deadlines, but others full of freedom to take on tasks that you want. While no day is the same, here are ten things you will experience if you intern for ReThinc Advertising.

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File Cabinet

No More Blurry Logos

When you started your business, you likely had someone create a logo for you. Some gifted designer took his or her time to create just the look you wanted and developed a logo for you to put on signs, letterheads, emails and other communications. This logo is the starting block for your company and has a strong impact on how consumers perceive your brand.

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Traditional Media

Traditional Media Isn't Dead

So traditional media is dead … right? I mean listen to any pundit and they will tell you that television, radio and print all died sometime shortly after cable and satellite brought the DVR to market. If not then the nails were definitely in the coffin when Apple, Netflix and Amazon all collectively said “hey…who wants programming?”

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blog3

Bullseye! Digital Re-Targeting

Digital Re-Targeting is not the latest, but some might argue it’s the greatest when it comes to advertising on the internet. Here’s how it works. You need a pair of brown shoes for that navy suit you just bought at Banana Republic. You get on the search engine of your choosing and the wonderful acronyms that are SEO and SEM guide you to....

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blog3

Can I Yelp You?

In today’s world, companies can no longer rely strictly on their advertising messages to drive home the benefits of their product or service. Well shot TV commercials, celebrity voiced radio ads or perfectly framed photo shoots are great for attracting potential customers but complete reliance on these traditional forms of advertising is a mistake.

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Traditional Media

Raisin' Brand

At Rethinc … we are in the business of brand building. We devise the assets you need to put your brand forth in the marketplace.

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